The Frankie Shop
The Frankie Shop

Inside our FW24 campaign

Introducing our Fall/Winter 2024 campaign—an exploration of warm hues, texture, volume, and understated elegance. Photographed by Senta Simond, directed and styled by Suzanne Koller, and featuring Alix Bouthors, this campaign was created by an all-female production team.

  • The Frankie Shop
  • The Frankie Shop

Photographer Senta Simond, who is known for capturing the subtle connections in human expression and body language, artfully encapsulates the various moods of Alix's effortless elegance, perfectly embodying that classic French je ne sais quoi.

Our Fall/Winter collection resonates with the richness of the season’s palette, introducing the softest leathers and knits in subtle, rich hues such as dark plum, khaki, brown, and navy, with hints of off-white and beige.

The Frankie Shop
The Frankie Shop

Think about interesting volumes that elongate your silhouette, and versatile separates that can be effortlessly combined into chic outfit formulas. We’re introducing two new suits: the Lyra, with its boxy fit and slightly bootcut trousers, perfectly accented by a skinny belt, and the Morrison, featuring a cinched-waist blazer, sharp shoulders, and high-waisted pants.

Model: Alix Bouthors
Artistic Director & Stylist: Suzanne Koller
Photographer: Senta Simond
Hairstylist: Benjamin Muller
Makeup Artist: Marie Duhart
Set Designer: Giovanna Martial
Casting Director: Arthur Méjean
Videographer: Monika Lyko
Production: Rosco Production

The Frankie Shop
The Frankie Shop

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