The Frankie Shop man winter jacket
The Frankie Shop

Inside Our FW24 Men's Campaign

Introducing our Fall/Winter 2024 menswear campaign, shot in the heart of Paris. Featuring model Matthew Seymour, the editorial was captured by photographer Xavier Casanueva and styled by Loyc Falque.

  • The Frankie Shop man coat
  • Long woollen coat

Set against the backdrop of the city, the campaign showcases a rich palette of layered greys, deep navys, plum, cream, and earthy browns. Highlighting new bomber jackets, long coats, and modern tailoring, this collection combines bold textures and sleek silhouettes for the contemporary man.

  • The Frankie Shop
  • The Frankie Shop
  • The Frankie Shop
  • The Frankie Shop
  • The Frankie Shop

Model: Matthew Seymour
Photographer: Xavier Casanueva
Stylist: Loyc Falque
Hair & Make Up: Ania Grzeszczuk

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